Latest Blogs

The scent memory connection: how perfume and room fragrances shape identity

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Sometimes a single smell can pull you into a moment you had almost forgotten. The scent of a particular perfume might remind you of someone who once m...

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Why we feel stuck even when we are improving

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There are days in our lives when everything is actually moving forward yet it never feels that way. Our goals are slowly getting completed and new ski...

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Why dhh resonates with gen z more than mainstream bollywood music

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There was a time when Bollywood music ruled almost every playlist in India. All the road trips meant film songs and college fests played the same char...

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Doomscrolling is the emotional trap your mind falls into

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There is a quiet habit most of us have developed without even noticing how and when it began. Every time we just open our phones and start scrolling,...

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Your 'type' in friends say more about you rather than your 'type' in your partner

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Your romantic choices are often mistaken as a mirror of who you are. People assume the person you love defines your intelligence, standards and emotio...

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We all want freedom but we are exhausted being alone

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Freedom is one of those words that sounds light until you actually start carrying it. We chase it like a promise. Freedom to choose, freedom to leave,...

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We are para-socially in love with people who don’t know we exist

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There is a strange comfort in liking someone from afar. Para-social attachment feels easier because it lives at a safe distance from rejection. The pe...

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Ancestral women practiced manifestation long before it had a name

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Many ideas feel new only because they were finally given language. Gen Zs did not invent emotional awareness or intention setting. But they just simpl...

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Read yourself instead of decoding people

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Most of us are better at reading rooms than reading ourselves. We notice tone shifts, half smiles, pauses and silences in others and yet completely mi...

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